Insights
Practical notes on prospecting, sales development and building pipeline for B2B teams.
StrategyNovember 9, 20265 min read
Defining an ideal customer profile for Canadian B2B
Industry, location, and fit criteria that make prospecting focused, plus a simple worksheet.
Sales capacityNovember 5, 20265 min read
When to add an outsourced SDR before hiring in-house
A practical look at extending outreach without building a full team, and when it is the wrong move.
GuideNovember 2, 20265 min read
Prospect data vs. sales-ready leads: why the difference matters
What separates a business record from a real sales opportunity, and how to tell which one your team needs.